White Fox
This bold, fashion-forward company with a ‘dream-big’ attitude called for a boundary-pushing solution. Now, there’s an insta-worthy opportunity around every corner!
THE BRIEF
After experiencing record growth, White Fox secured a new space with good bones and the potential to be a phenomenal new home and distribution hub for their rapidly growing business.
The owners’ vision called for boundary-pushing, creative solutions that embodied the brand and aesthetic. The theme: Mono, chic and sophisticated with playful pops of colour.
The brief also called for building compliance upgrades, a facade revamp and a total transformation of the existing office space.
LOCATION
Dunning Avenue, Rosebery
SIZE
3,290 sqm
THE RESULTS
With every window replaced, the entire building painted inside and out, and new services installed, this project was both transformative and restorative.
The final product? A loft-inspired space that is bold, luxe and daring. Statement furnishings and a monochromatic palette are paired with exposed sawtooth ceilings, polished concrete floors, marble surfaces, smoked mirrors, pink neon lights, brass pendants and lush greenery to create a raw, industrial feel. While signage, throw cushions, rugs and display products act as a subtle nod to the brand.
A mix of contemporary, open plan areas and office spaces with glazed walls accommodate different work styles and requirements.
At the heart of the space lies the kitchen and outdoor-inspired ‘deck’ area, where staff and visitors can gather for casual meetings, enjoy lunch or sip on a Friday afternoon wine.
No detail was left unturned; the brand new gym with state-of-the-art equipment, modern bathrooms with marble finishes and floor-to-ceiling partitioning, and the new glass lift completing the experience.
