COMPANY CULTURE AND BRANDING IN THE WORKPLACE
Branding comes in many forms: From minimal graphics, a hint of the corporate colour, or something dramatic that represents the company culture where areas become a hub of activity and collaboration, or quiet and private.
Since workplaces are our thing, the designers at PMG are constantly exploring innovative design ideas and ways to make spaces work harder and better for our clients and their team. Our response to workplace branding is specific and unique to each client.
We believe that the branding should create a meaningful connection with both the company’s employees and visitors, and should empower each user to feel connected to the organisation. The impact of organisation’s physical space is paramount in attracting and retaining great staff. When a company’s culture is strong withing the workplace, employees are reminded daily of the community they belong to.
Our development and expression of the client’s culture and brand is never about the designer. Our portfolio demonstrates a wide array of how we have responded to each client and their individual branding and culture needs within their office spaces.