CLARITY BEFORE

COMMITMENT

Workplace Strategy

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Solving your property, people and space challenges

For businesses facing change, our workplace strategy process builds the evidence base to unlock the clarity and conviction needed to drive decisions that solve today’s and anticipate tomorrow’s workplace challenges, before investing time in tenant advisory, market testing and design.

Great workplaces don’t happen by accident. They happen when leadership is aligned, people are heard, and every decision is grounded in evidence, no assumption. That’s what we are here to deliver.

1. Sense

Understand how your people use space today and anticipate tomorrow’s needs.

2. Shape

Translate insights into a clear workplace strategy and spatial concepts that align with your business priorities.

3. Steer

Guide decisions with confidence through governance and strategic guardrails, ensuring property and design choices deliver on your objectives.

workplace-strategy-achieves

Our Workplace Strategy Team can help you:

Clarify stay or go scenarios

Assess the potential of your existing space across a single site or an entire national portfolio alongside new opportunities, using objective criteria rather than assumptions so your leadership can move forward with confidence.

Use data, benchmarking and modelling to unite and align internal stakeholders around the purpose of your workplace/s and what it needs to do for your people and your culture.

Identify the spatial and organisational conditions that enable and build team cohesion, increase office attendance, and create an environment people genuinely want to work in.

Compare shortlisted buildings against defined needs, from design potential and buildability to cost, compliance, and landlord conditions.

Our due diligence identifies cost drivers, constraints, and key trade-offs before any lease or design decisions are made.

workplace-strategy-involves

What could your workplace strategy involve?

Our strategic advice reduces risk, accelerates decision making, and maximises return on the investment in your people and your workplace. Every square metre matters. We help make sure yours works for you.

The PMG Difference

Modern office lounge corner with built-in bench seating, a round coffee table, and a view through to a café-style breakout bar.

Clarity Before Commitment

PMG defines workplace strategy before a single commitment is made. Governance expectations, investment rationale, and people outcomes are aligned from day one.

Glass-walled boardroom with a long meeting table, rolling chairs, and sheer curtains, as a person walks past.

Cost & Value Certainty

We align strategy with commercial, culture and people priorities to ensure responsible use of budget management and transparent visibility.

Open-plan office hub with a timber joinery counter, warm underlighting, and a brick-arched feature, leading into work and meeting areas.

Decision-Ready Outcomes

Evidence-based recommendations, defined tradeoffs, prepared for Executive and Board consideration. Not one that requires translation or 200 pages to justify inflated fees.

Moody meeting room with a dark wall, timber table, tan leather chairs, and low cabinetry with styled décor.

Structured & Client Aligned

Clear milestones. Transparent checkpoints. Stakeholder alignment engineered into the process from the start, so a well-supported recommendation emerges at every stage.

A portfolio that speaks for itself​

With over 30 years of experience and 1,200 projects delivered, our workplace strategies have guided organisations through consolidations, relocations, and large-scale transformations across every major sector. We understand the commercial pressures, the workforce expectations, and the property market conditions that shape each decision. Every recommendation we make is grounded in data, tested against your business objectives, and built to give your project a foundation it can deliver from.

PMG Office Melbourne

A rotating cube detail turns a design library into a sculptural centrepiece. Inside…

Energy Matrix

Energy Matrix’s workplace transformation stands as a benchmark for national consistency, proving that…

JT&P

A workplace transformation funded entirely through the landlord’s incentive, with no out of…
Workplace Strategy in Action Guide

Get the guide to workplace strategy

Our Workplace Strategy Guide walks through the decisions, data, and frameworks behind high-performing workplaces. Download it to see how organisations like yours approach the process.

What Our Clients Say

01

18 person conference room with view and additional seating

David Stanton

National Property Manager | AJ Gallagher

PMG appreciated our leadership styles and NFP mission to effectively work with our ELT through a portfolio assessment and consolidation, a realignment of our workplaces to create connection, reflect our mission and brand, and provide fit-for-purpose working environments. Translating the strategy into property shortlisting support tools and advice was seamless and allowed for quick locational decision making. PMG took the time to understand our mission and how we lead to create a genuinely collaborative experience. Data-led modelling helped to work through a complex portfolio consolidation with our ELT. The tools to support property shortlisting meant we could make location decisions quickly and with confidence.

02

breakout area with kitchen tables and floor to ceiling windows

Sandra Long

Chief Financial Officer | Anglicare Southern QLD

PMG allowed the time they needed to deeply explore and understand our national business, the nuances in regions and states without overwhelming our Leadership team with exhaustive workshops. They were able to inform Executives with modelling and scenario assessments to enable them to make critical property decisions that achieved global mandated savings with people & culture in mind.

03

large open plan office space

Kayeleen Garner

EA to Chief Executive Officer | Jellinbah Group

I would highly recommend PMG, and have, to anyone looking to do an office fitout. The guidance and knowledge provided throughout the project was second to none. I have also been impressed with the post project assistance – everything PMG promised, they have delivered and more. Thank you PMG, we loved your ideas & energy, our new workspace is incredible.

Talk to a workplace strategist

Whether you are a landlord looking to reposition an asset or a business seeking a high-performance workspace, we invite you to start a conversation. Our national team across Brisbane, Melbourne, and Sydney leverages 30 years of collective experience to provide total commercial certainty from day one. Let us show you how our integrated methodology removes project risk and aligns your environment directly with your strategic goals.

Meet the Strategy Team

Cintia Mistro
Senior Advisor – Workplace Strategy

Cintia Mistro

Senior Advisor – Workplace Strategy
Cintia-colour
Karin Kermeci
Senior Associate – Strategy & Design

Karin Kermeci

Senior Associate – Strategy & Design
I love creating spaces for diverse clients, from large-scale workplaces to boutique hospitality and retail projects, with user experience as my central focus.
With 20 years of experience Karin embodies a wealth of knowledge in shaping transformative business environments. Passionate about unraveling the intricacies of workspaces, she finds joy in making profound impacts on spaces where people invest a significant part of their lives. Karin’s forte lies in crafting beautiful, functional designs that resonate with the essence of her clients’ visions. Her career is a testament to her commitment to creating aesthetically pleasing and purposeful spaces that leave a lasting impression.
Kate Gibson
Director – Clients & Strategy

Kate Gibson

Director – Clients & Strategy
I believe in building genuine connections, delivering on promises with integrity, and fostering seamless collaboration across workplace strategy, design, and delivery.
Kate-colour
Kate brings 21 years of rich consulting, marketing, and business expertise to PMG. Her diverse background enables her to empathise with clients and support teams, ensuring seamless interactions. Kate exemplifies integrity, representing clients internally to ensure promised outcomes are executed without compromise. Her commitment and experience make her an invaluable asset, enhancing PMG Group’s client relationships across workplace strategy, design and construction.
Tica Masuku
Director – Workplace Strategy

Tica Masuku

Director – Workplace Strategy
Workplace strategy isn’t about square metres, it’s about enabling business performance. The right decisions create environments where talent thrives and organisations achieve their goals. That starts with curiosity: understanding how people actually behave, experience, and connect with their workplace, before you decide anything about the space itself. At PMG, that insight is what shapes every strategy we build for our clients.
Tica Masuku leads PMG’s workplace strategy practice. A human geographer by training, she applies behavioural, spatial, and financial insight to help organisations make workplace and property decisions with confidence, rather than by instinct or convention. What drives Tica’s approach is curiosity: a genuine interest in how people behave, experience, and relate to the spaces and tools around them. She treats that curiosity as the starting point for every engagement, arguing that an organisation can’t improve a workplace it hasn’t first taken the time to properly understand. It’s this same curiosity that has built her reputation well beyond PMG, as a recognised voice on the human side of workplace strategy, and it’s what Places Made for Generations means in her hands: places built on real insight into the people who use them.
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FAQs

What is workplace strategy?

Workplace strategy is the deliberate alignment of an organisation’s physical office space, technology, and culture with its business goals to improve performance, employee experience, and cost efficiency.

A robust workplace strategy addresses three interconnected layers:

  • Physical Space: Designing layouts that support both individual focus work and collaboration, moving away from 100% assigned seating to activity-based working.
  • Technology: Implementing tools including room booking systems, video conferencing technology, and visitor management platforms that facilitate a seamless hybrid experience.
  • Behaviour and Culture: Establishing policies and norms that promote collaboration, trust, and connection among employees, regardless of where they work.

Three outcomes drive the business case:

  • Optimised Costs: Reduces overhead by right-sizing the property portfolio to match actual usage.
  • Talent Attraction and Retention: Creates a destination office that employees choose to work from, boosting morale and reducing attrition.
  • Increased Productivity: Provides a variety of spaces that allow employees to perform tasks at their highest level.

Workplace strategy helps you understand how people work, in office, remote, or in between, and builds an environment that supports those behaviours. It optimises the office for moments that matter: collaboration, connection, and culture. The result is a workplace that enhances flexibility rather than competing with it.

  • Is your leadership aligned on the purpose of your workplace/s?
  • Is your workplace/s enabling this purpose?
  • How much space do you really need, and why?
  • Is your hybrid model working for the business, or just for convenience?
  • Do you have the clarity and confidence to make your next lease decision?
  • Is your workplace creating the culture and connection your people need?
  • Space efficiency
  • Improved Culture
  • Team Connection
  • Consolidation
  • Agile Working
  • Sustainability
  • Savings
  • Talent Retention & Attraction
  • Increased Office Attendance
  • Workplace Wellness
  • Drive Innovation
  • Fit For Purpose
Purpose
When to Use
Key Outcomes
Indicative Duration

Workplace Property Strategy

For major property decisions

12-36 months before lease
expiry depending on portfolio/
tenancy size and number of
staff.

Comprehensive strategy that
informs property decisions and
design brief

8–13 weeks

Workplace Design Strategy

After site selection

After building selection, before
or during early stages of design
phase.

Align leadership and inform
design process to avoid multiple
iterations and expensive refits

4–10 weeks

Strategy Essentials

For rapid clarity

At any point in your lease cycle
if your workplace/s are not
achieving outcomes.

Inject strategic guardrails,
leadership alignment and rapid
recommendations

2–3 weeks

Purpose
When to Use
Key Outcomes
Indicative Duration

Workplace Property Strategy

For major property decisions

12-36 months before lease
expiry depending on portfolio/
tenancy size and number of
staff.

Comprehensive strategy that
informs property decisions and
design brief

8–13 weeks

Workplace Design Strategy

After site selection

After building selection, before
or during early stages of design
phase.

Align leadership and inform
design process to avoid multiple
iterations and expensive refits

4–10 weeks

Strategy Essentials

For rapid clarity

At any point in your lease cycle
if your workplace/s are not
achieving outcomes.

Inject strategic guardrails,
leadership alignment and rapid
recommendations

2–3 weeks

level 24 entrance