Groupe SEB
An innovative and interactive office,
designed to host live cooking demonstrations.
SIZE
991sqm
CLIENT OBJECTIVES
Groupe SEB is the global leader in small domestic appliances. In Australia, they are best known for the local brand, Tefal. PMG was engaged to envision a fresh, innovative, and interactive workspace for Groupe SEB’s new office relocation.
Their goal was to create a space that not only supported the staff’s day-to-day needs but also facilitated product testing and live TV cooking demonstrations, showcasing the versatility and quality of their products.
DESIGN SOLUTIONS
Collaborating closely with PMG, the team designed a stunning, multi-layered environment that embodies the Groupe SEB brand. At the core of the design is the concept of ‘The Domestic Workplace’, blending innovation, collaboration, and functionality in a layout that supports future growth. To foster a dynamic and engaging atmosphere, the space also features playful elements such as a custom joinery ping pong table, a foosball table, and an operable wall that transforms into a versatile meeting and training room.
A significant aspect of the project involved addressing Tefal’s specific requirements. The office needed to accommodate product testing and live cooking demonstrations, with a breakout area fitted with state-of-the-art appliances. Advanced AV technology and lighting solutions were essential to enhance the quality of on-camera demonstrations, while abundant natural light ensured a polished, camera-ready appearance.
The design aesthetic balanced warm timbers, circular shapes, neutral tones, and vibrant red accents to align with Groupe SEB’s brand identity. The high-end kitchen was designed with a sophisticated residential look and feel, seamlessly blending style and functionality. The office layout emphasises harmony, with strategically placed soft seating and meeting pods, providing staff with diverse work zones. On the opposite side of the space, lush green bushland views framed the meeting rooms, offering a serene escape and seamlessly blending the outdoors with the workspace.
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The office offers a variety of tailored workspaces to meet the diverse needs of the team, including flexible training areas, private offices, spacious meeting rooms, and open collaborative zones. Key areas, such as the reception, boardroom, and demonstration kitchen, were designed with perforated plasterboard ceilings to optimise acoustics. Careful attention was paid to reducing noise transfer between the back-of-house areas and the front-facing kitchen and demonstration spaces, ensuring a seamless experience for both staff and guests.
Storage solutions were thoughtfully planned to accommodate Tefal’s extensive product range. Modern and functional display areas were incorporated, allowing for efficient storage, and showcasing appliances. One of the standout features is the wall of pans in the meeting room – a striking design element that highlights the company’s identity and products while serving as an effective presentation tool. From planning to handover, PMG took a hands-on approach, proactively addressing challenges and keeping the project on track as a trusted partner for Groupe SEB.
Tefal’s motto is to ‘help customers make the most of everyday life and always be by their side’ which inspired us to design a workspace that enhances their team’s daily experience.
Our close partnership with Groupe SEB, coupled with clear communication and ongoing support from our project management team, ensured the project was delivered on time, within budget, and with precision and care, meeting every objective.
