White Fox Headquarters

When the project is too visible to get wrong

Design & Build | 13,000sqm 

White Fox Boutique needed a global headquarters worthy of one of Australia’s most recognised fashion brands. Five floors. 13,000sqm. A culture built on aspiration, speed, and visual identity. The brief was unambiguous: the workplace had to feel like the brand and it had to be delivered without disruption to a business moving at pace.

They needed one team. One point of contact. And absolute certainty that what was designed would be built.

DEFINE
The Brief Behind the Brief

Before White Fox signed anything, PMG was already at work.

During the asset acquisition phase, PMG’s Advisory team worked alongside White Fox leadership through the due diligence process, assessing each shortlisted building against the brief, modelling the true cost of transformation, and identifying where additional capital expenditure would be required, where building services needed upgrading, and where strategic investment would add measurable value to the asset long term.

This is the work that rarely gets seen. It is also the work that makes every decision that follows more certain.

White Fox entered their acquisition with a complete picture, what the building would cost to transform, what it would cost to run, and what it would be worth when the work was done. They purchased with confidence. They briefed with clarity. And when design commenced, there were no structural surprises waiting on the other side of demolition.

That early intelligence shaped the entire engagement. Three objectives were established and held throughout: the workplace would function as a premium branded environment, unmistakably White Fox. It would actively support collaboration, content creation, and employee wellbeing. And it would be built for longevity and flexible enough to grow as the business does.

Every design and delivery decision that followed was measured against those three outcomes.

DESIGN
Designed to Be Seen. Built to Be Felt.

Five floors of individually resolved, brand-led environments required a design team operating well beyond conventional workplace territory. PMG’s designers, drawn from leading architectural practices, moved fluidly across workplace, hospitality, wellness, events, and residential typologies simultaneously. No external design consultants. No handoff between vision and execution.

The centrepiece is a 285sqm slab cut-out housing a three-storey atrium, interconnecting stair, and a living palm tree. A skylight and three internalised balconies draw natural light deep into the building’s core. Curved walls guide movement through the floor plate, drawing people naturally toward collaborative settings. Neutral tones in work zones are deliberate and designed not to bias creative thinking. Bold colour anchors meeting rooms and collaborative spaces to activate energy where it matters. Breakout spaces are flooded with natural light to foster the kind of connection that doesn’t happen at a desk.

One of the project’s most recognised moments is a pink slide connecting two working levels is an architectural expression of a culture PMG was asked to make permanent in the building.

Premium boardrooms carry integrated LED lighting design. Bespoke joinery and custom-manufactured elements carry the White Fox palette through every zone. Furniture partners AWM, Oh Paddi, The Framing Project, Oficio, Tappeti, Estilo Studio, Kave Home, and Engold contributed residential-quality specification at commercial scale across Corian, Polytec, Laminex, Porters Paints, Autex, Classic Ceramics, Surface Gallery, Signature Floors, and Signorino.

A purpose-built gym and Pilates studio, male and female saunas, and a dedicated massage and treatment room are embedded within the working environment. These are not afterthoughts, but deliberate investments in the retention and performance of a young, ambitious workforce.

DELIVER
Five Floors. Structural Complexity. One Compressed Programme.

A single 3,000sqm workplace transformation at pace is considered demanding by industry standards. White Fox was five times that scale and compounded by two atrium slab cut-outs, three new balconies carved from existing internal space, façade works, full mechanical and hydraulic services replacement, and lift upgrades. All running concurrently. All under a programme the business could not afford to miss.

This is where the integrated model is the difference.

PMG’s estimators were embedded with the design team from the first day of documentation. Costs were validated in real time as the design evolved — not reconciled at the end. When the brief shifted, decisions were made in hours, not weeks. The same people who designed the space were on-site through the delivery. Design integrity was not a negotiation.

The volume of custom-manufactured furniture and joinery demanded early supplier engagement and continuous sequencing oversight. P&C Interiors, AWM, MNR Constructions, Tri-Design, and Improvision delivered the joinery programme across five floors without a single programme-critical delay.

THE OUTCOME
A Workplace That Has Already Set the Benchmark

The completed headquarters has generated significant response across social media, industry media, and the broader property market. This wasn’t because it was loud, but because it was precise. Every spatial decision traceable back to a strategic objective. Every material chosen through the lens of the brand.

White Fox now occupies a workplace that performs across every dimension it was designed for: as a place to work, to create, to connect, and to grow. The scale and flexibility of the planning ensures it evolves alongside the business.

This is what integrated certainty looks like at 13,000sqm.